How I wound up here

Back to my work

MUSIC INDUSTRY

I spent my early to mid-twenties in promotions and A&R at the indie record label, Polyvinyl Records. Legend has it that rock-savants Deerhoof made me send haikus with every press request. Besides counting syllables, I listened for cracks and pops in vinyl test pressings, stayed up past my bedtime watching bands, and was the marketing liaison for show promoters.

JOURNALISM

I missed writing, so I started cold-pitching publications. As a freelance journalist, I wrote about Liza Richardson's stellar music supervision for Pitchfork, scored a two-page layout on matcha's health benefits in Women's Health Magazine, and flew to Barcelona to report on the music festival Primavera Sound for NYLON.

TECH

Next, I was hired as a writer for Figma as employee number 30-something, back when the design tool that would eventually be valued at $20 billion was still trying to figure out what it wanted to say about itself. I built their first Voice & Style Guide and helped establish a content process that could survive the company tripling in size while I was there.

From there, I moved through Adobe, Salesforce, and Varsity Tutors, picking up the same problem at different scales: teams that were shipping faster than their communication infrastructure could keep up with. At Rive, I finally got to build that infrastructure from scratch with a cross-functional launch cadence, a freelance editorial pipeline, voice standards that got adopted across all departments, and UX copy that helped level out the tool’s steep learning curve.

These days, I'm based in Los Angeles with my husband, a booking agent who keeps me close to live music and far from taking myself too seriously. I also co-wrote and co-directed a narrative short film, Strawberry Milk, which is a longer story for another time. The portfolio on my homepage is the professional version of all of the above: journalism instincts applied to product launches, editorial systems built for teams that need to ship, and stories about technical work that don't require a computer science degree to care about.