Photo by  Sarah Klearman

here’s the scoop

I spent my early to mid-twenties in promotions and A&R at Polyvinyl Records. Legend has it that rock savants Deerhoof made me send haikus with every press request. Besides counting syllables, I spent a lot of time listening for cracks and pops in vinyl test pressings, staying up past my bedtime to watch fledgling local/national bands, and digitally shouting about Polyvinyl everything. Good times.

Afterwards, I struck out on my own as a freelance journalist and copywriter. I wrote about Liza Richardson's stellar music supervision for Pitchfork, scored a two-page layout on matcha's health benefits in Women's Health Magazine and flew to Barcelona to report on the music festival Primavera Sound for NYLON. I also wrote email campaigns for Polaris Pacific, web copy for female-run organic tampon company L., and was a Community Manager for BuzzBuzzHome.com, Canada's premier real estate listing site.

Next I jumped on as a full-time writer for interface design tool, Figma. As one of the first marketing hires, I spearheaded the young startup’s Voice & Style Guide. Process was everything as the company grew from 30 to 90 employees during my two year stay, so we honed in on how to most efficiently publish blog posts. We also studied our rapidly changing user base and nimbly pivoted content to anticipate their changing interests. Read my musings on UI/UX design here.

After a few years at Figma I knew I needed to expand my clientele and diversify my portfolio. Since then I’ve written print and digital advertisements for Hornblower Cruises and, while at Tolleson Design, written brand narratives, executed seasonal marketing campaigns, and written a magazine product catalogue for Studio TK.

However, as I was raised an overachiever and born a Capricorn, I'm always on the hunt for new challenges. Drop me a line: vveteto@gmail.com.