I lead product launch narratives.
Most launch copy fails because it’s written too early or too vaguely. I get close to the build, ask the questions that surface the real story, and turn the answers into messaging people can actually repeat.
This includes positioning, key messages, FAQs, and launch assets across blog, email, social, and in-product surfaces, built alongside PMs, design, and engineering.
Project example: Scripting
Scripting shipped in two phases: Early Access, then a public release. My job was to build a narrative that could hold up for both technical and non-technical audiences that was credible to developers, approachable to designers, and consistent across every surface where users would encounter it.
For Early Access, I interviewed Rive’s CTO and ghostwrote a technical post explaining why Rive built Scripting on Luau by covering performance, debugging, and runtime constraints.
For the public launch, I wrote the announcement blog and owned the rollout copy across in-product messaging, Community + Discord, and social.
Because the AI Agent launched in tandem, I also edited and structured the supporting FAQ and follow-up collateral so users understood how the Agent complements Scripting.
In-product announcement copy
X copy
Community post
AI Coding Agent newsletter copy
Announcement blog
Technical blog