As a writer, I don’t fear AI or consider it an existential threat. It’s a tool, and like any tool, its value depends entirely on how you use it.

At Rive, I was the only writer, so I didn’t have a writing buddy to gut-check drafts. I started using ChatGPT to fill that gap. I’d drop interview transcripts in to surface the strongest quotes for case studies, and then ask it to grade finished drafts. It gave me a second set of eyes when I didn’t have one.

I also used it more proactively by feeding it our full content library to audit for strategic gaps and by building a custom GPT for the sales team loaded with every case study so they could pull specific metrics mid-conversation.

I firmly believe LLMs can work when a writer stays in control.