• Announcement blog

• Technical deep dive

• FAQ

Scripting shipped in two phases: Early Access, then a public release, which meant building a narrative that could hold for both technical and non-technical audiences across a months-long window, without contradicting itself or going stale.

For Early Access, I interviewed Rive’s CTO and ghostwrote a technical deep dive explaining why Rive built Scripting on Luau, covering performance, debugging, and runtime constraints. The goal was credibility with developers before the product was fully polished.

For the public launch, I wrote the announcement blog and owned rollout copy across in-product messaging, Community, Discord, and social.

Because the AI Agent launched in tandem, I also edited and structured the supporting FAQ so users understood how the two features related without one stepping on the other.